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Tuesday, May 28, 2013

Wonderlab by Toys“R”Us: New Learning Concept Store Opens in North Vancouver

Toys"R"Us invites families to experience the ‘wonder’ at the grand opening festivities

On June 1, Toys"R"Us Canada will open its first learning concept store in the country called Wonderlab by Toys“R”Us. Opening in North Vancouver, Wonderlab is a new brand for Toys"R"Us. The store is dedicated to learning - all of the products sold promote discovery, creativity, exploration and role play.

Toys"R"Us invites families to take part in the grand opening festivities complete with face painting, clowns, pictures with Clifford the Dog and Thomas the Train, product demonstrations and activities. The first 200 families who "wonder" in will receive a Wonderlab savings card and drawstring backpack.

Join us at 9:30 a.m. for the Ribbon cutting ceremony at 1331 Marine Drive in North Vancouver, BC!

“As the toy authority, Toys“R”Us knows that moms love products that teach and entertain their children,” said Liz MacDonald, vice president, marketing, Toys“R”Us, Canada. “The philosophy behind Wonderlab by Toys“R”Us is that playing is the most important part of learning and when kids play they aren’t afraid to experiment and try new things. We want to foster kids’ imaginations by giving them a place to start learning that discovery and exploration happen through play.”

Wonderlab by Toys"R"Us contains a wide range of learning products including preschool activites, infant development, crafts, books, electronic and phonics-based learning aids, role play, construction and science. Brands sold in the store will include Lego, Crayola, Leap Frog, Vtech, Playmobil, Play-Doh, Learning Resources, Melissa & Doug, Creativity for Kids and many more.

“North Vancouver is the perfect spot for our Wonderlab by Toys“R”Us store,” said MacDonald, “We have wanted to open a toy store in this family-friendly neighbourhood for some time, and the size of this retail space was ideal for our first learning concept store.”

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