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Friday, October 26, 2012

Healthy Child Healthy World Partners with Parenting Experts in their Crusade Against Food Dye in Fruit Snacks

Lifestyle and wellness experts Erica Reid and Latham Thomas join forces with Healthy Child Healthy World in a petition to the Kellogg Company on the risks of food dye in fruit snacks

Non-profit Healthy Child Healthy World joins parenting and lifestyle experts Erica Reid and Latham Thomas in a petition targeting the Kellogg Company and asking John A. Bryant, President & CEO of Kellogg’s to take the first step in removing artificial food dyes from Kellogg’s children’s fruit snacks. Artificial food dyes have been linked to cancer, hyperactivity and allergies and does not belong in children’s fruit snacks. Many parents are unaware of the risks associated with food dyes and mistakenly assume “fruit snacks” are a healthier snack alternative for their children.

“I was absolutely one of those moms that gave both of my children fruit snacks thinking it was better than candy,” says Erica Reid, author of The Thriving Child, “At the time, I was not aware of the potential harm from food dyes and didn’t think twice because the word ‘fruit’ was attached. Now, I know better.”

Erica Reid and Latham Thomas are on a mission to educate parents about the risks of these snacks and implore parents to join them in their crusade to remove these harmful dyes from their children’s everyday snack foods.

“When Erica, Latham and I sat down to talk about this issue, we just knew we had to come together and take action. As mothers, we are concerned and worried about sugar but often don’t realize that it’s not just the sugar in these products that are affecting our children’s health. It’s the artificial food dyes too,” said Gigi Lee Chang, CEO of Healthy Child Healthy World.

Each year in the United States at least 15 million pounds of dyes are used in everything from candy and fruit snacks to pickles, bread, snack foods, sodas and dessert. Since 1955, there has been a five-fold increase in food dye consumption, according to the Center for Science in the Public Interest.

In Britain, a warning label is required on all foods containing artificial food dyes. Kellogg’s Fruit Winders Snacks sold in Britain are made without food dyes, yet the United States’ equivalent still contains artificial colors. Several of the dyes used in the Kellogg Company’s fruit snacks, such as Yellow 5, Red 40, and Blue 1 are known to cause allergy-like effects. Another dye, Red 3, is a known carcinogen and has been linked to cancer.

Latham Thomas, a holistic lifestyle expert and Founder of says, “our children are consuming packaged foods and even with proper guidance it's hard for them to avoid the synthetic dyes, specifically in foods marketed to them. We are asking Kellogg to remove artificial food dyes from their fruit flavored snacks because not only do these products contain food dyes, but all the kids’ favorite cartoon characters and super heroes are on the box, making it that much harder to say no.”

"Artificial food dyes have been linked to hyperactivity, allergies and cancer, yet they are found everywhere from beverages to snack foods. For optimal health, parents would be well-advised to limit the amount of food dyes their children consume," said Alan Greene, MD, a leading pediatrician and author of Raising Baby Green.

For more information and/or to sign Erica Reid and Latham Thomas’ petition to John A. Bryant, President & CEO Kellogg Company, please visit

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